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How Much You Should Pay for a Website | Blog

By Rambabu Thapa Posted on 18/Aug/2015 Category: Web Development
how much you should pay for a wordpress website

The cost of web design work varies wildly. You could ask for quotes from 10 different designers and receive 10 completely different dollar amounts, ranging from a few hundred dollars to several thousand. How do you decide what amount you’re willing to pay?

 
Here are some references collected from different blogs, websites, and companies. I have not disclosed the sites name(source) because the cost variances  is high and it may effect in their business but I published it because it may be helpful references for WEB DESIGNING COMPANY and CLIENTS both.

Reference: 1

Basic Website Components and Costs

  • Domain Name – $10/year
  • Hosting – $10 to $100 a year (depending on traffic and hosting services)
  • Web Planning, Design and Development Time – 60 hours and up
  • Continued Website Maintenance – $500 a year and up (depending on number/type of updates required)
  • Marketing Your Website Online – $750 a month and up

Programming Special Features Often Cost Extra

  • Custom Content Management Systems — For clients who want to manage their own content the web designer can integrate and customize content management systems (CMS). We work with PHP-based open-source CMS solutions like Drupal and WordPress. Costs for integrating and customizing a CMS can range from $2,000 to $20,000.
  • Training and Documentation – You will need a set of instructions and documentation explaining how to maintain and edit site content. Depending on how extensive the material is, expect to pay from $400 to $1,500.
  • Blog – Many clients request a blog (WordPress or something similar) within their website, customized to reflect their website’s branding and design. Adding a blog ranges from $1,000 to $2,500.
  • For E-commerce shopping carts, catalogs, and payment processing add $1,500 to $5000 or more depending on requirements.
  • Email Marketing Campaigns – Clients that want to gather emails and send out branded email blasts for announcements or newsletters require an email management tool. We can integrate third-party tools such as Graphicmail, Mailchimp or Constant Contact along with an email blast template design. We can even manage your email blasts. $720 and up.
  • Branding/Identity Development – We are often asked to design logos. On the low-end, we start with an eight-hour process that generates about six rough logo concepts. If one of these is chosen, we go through several rounds of edits to arrive at a final version. $900 to $3,500.
  • Style Guides – An online style guide establishes brand consistency and provides for compliance across all your print collateral and online marketing messaging. Basic style guide: $1,440.
  • Targeted Landing – Landing pages are pages that promote a specific product or service. They are usually part of an email, social media, or banner ad campaign. We can design and create these pages starting at$450.
  • News feeds of both your content (outgoing) and adding content to the site (incoming): $400
  • Contact forms and surveys: $300 and up
  • Newsletters: $400 to $900
  • Advertising integration (Google AdWords): $200
  • Photo gallery: $250 to $500
  • Metrics (Google analytics, custom reports, etc.): $200 to $2000
  • SEO (on-page optimization, off-page optimization submission to search engines, etc.): $500 to $4000
  • Social media — Create and manage social media network profile (Twitter, FaceBook, YouTube, Pinterest, Google+, LinkedIn, etc.): $500 to $2000
 

Small business website redesigns

Website Breakdown:
Planning – $600 – $1200
UX (sitemap, wireframes) – $0 – $600
Visual Design – $960 – $2400
Programming – $3000- $7200
Content Support – $240 – $600
Client Training / Documentation – $0 – $600
Testing and Launch – $960 – $1200
Total Cost: $5,760 – $13,800  *and up, depending on Requirements

 

Mid-size business website enhancements

Website Breakdown:
Conversion of a mid-size website to out-of-the-box, mobile-responsive website with no major additional enhancements:
Planning / UX (sitemap, wireframes) – $600 – $ 2400
Visual Design – $1200 – $2400 (some visual design elements will need to be modified due to mobile responsive specifications)
Programming – $3800 – $4800 (for smaller websites)
Programming – $4800 – $9600 (for larger websites)
Content Support/ Migration – $600 – $1200
Client Training / Documentation – $0 – $600
Testing and Launch – $960 – $2,400
Total Cost: $7,160 – $13,800 for smaller websites  *and up, depending on Requirements
Total Cost: $8,160 – $18,600 for larger websites  *and up, depending on Requirements

Large-size business website enhancements

Website Breakdown:
Large website conversions to an out-of-the-box, mobile-responsive website with no additional enhancements:
Planning / UX – $1,200 – $2,400 *and up
Visual Design – $2,400 – $3,600 (some visual design elements will need to be modified due to mobile responsive specifications)
Content Support/ Migration – $600 – $1800
Programming – $7,500 – $15,500
Client Training / Documentation – $600 – $1800
Testing and Launch – $2,400 – $4,800
Total Cost: $14,700 – $29,900 *and up, depending on Requirements
 
Continued website maintenance and upgrades: $1,000+ per year, depending on level of support and updates required.
 
 

Reference: 2

BASIC WEBSITE | FREE – $50/MONTH+ OR $2,000 – $5,000

For Small Businesses and Individuals
 

ADVANCED WEBSITE | $7,500 – $30,000

For Medium Sized Businesses
 

CUSTOM WEBSITE | $15,000 – $100,000+

For large Businesses or businesses that solely drive on the web
 

 

Reference: 3

 

Simple custom-designed websites (1-10 pages): $400-$10,000

Complex sites (10+ pages or sites with lots of programming): $10,000-$25,000

What if my designer wants an hourly rate?

International work: $5-$40
Freelance: $30-$90 (usually)
Professional: $45-$120
 

Reference: 4

Bedroom Designers

Your website designing nephew or friend

$1,000 – $2,500

The only drawback with a nephew (or friend) is reliability.
Will that person finish the job?
 Are they trustworthy?
 Reliable?
 

Freelance Web Developer

That’s me and people like me

$1,250 – $10,000 (max)

No Frills ($1,250+)
Small Business Site ($4,250+)
Company Site ($6,850+)
E-commerce Site ($8,949+)
 

Graphic or Print Company

These guys probably did your signage and logos

$2,500 – $7,000

Your graphic design agency should be familiar with these terms;
·         Search Engine Optimization (beyond basic tags)
·         Content Management Systems (WordPress, Drupal, Joomla, Magento etc.)
·         PHP, MySQL, CSS, HTML
·         “The Google Dance.”*
*The Google Dance refers to Google’s Ever-changing search engine algorithms.
 

Website Company or Firm

These guys probably did your signage and logos

$7,000+

If you want a lot of very specific (custom) functionality, you will pay more than $15,000 for your website. –
 

Communication Company or Ad Agency

The big end of town

$12,500+ to $250,000+

 

Reference: 5

 

How much does a WordPress website cost: General pricing guidelines and what to look for

 
1. Basic WordPress Website. This package includes a website with latest version of WordPress installed, 10 pages, social media sharing options throughout the website, 100% mobile device compatible, one custom website design with one revision, one custom-built contact form, a newsletter sign up form, two hours of WordPress training, one year of free hosting and domain registration. This package would be perfect for somebody who is just starting up and needs to have a simple website as a point of reference. For such a website the average client spends $2,400-$3,000.
2. Standard WordPress Website. This package includes a website with the latest version of WordPress installed, 18 pages, social media sharing options throughout the website, 100% mobile device compatible, one custom website design with two revisions, a slide show on the homepage, one custom-built contact form, a newsletter sign-up, two hours of WordPress training, three support tickets, plus one year of free hosting and domain registration.The standard package would be right for somebody who wants to get more hands on and use the website to promote what they do, rather than just leave it there unchanged for a period of six months to a year. The price for a standard WordPress website ranges from$3,000-$5,000.
3. e-commerce WordPress Website. This package includes the latest version of WordPress installed, social media sharing options throughout the website, one custom website design with two revisions, 100% mobile device compatible, a slide show on the homepage, one custom built contact form, a newsletter sign-up, two hours of WordPress training, three support tickets, one year of free hosting and domain registration, a configured shopping cart with SSL  hook up to preferred gateway, up to 20 products with individual pages, product photo-shoot and image edit, custom Facebook landing page, branded Twitter page so that it matches your brand, and custom Adwords landing page. This package would be ideal for a beginning or intermediary business that has a niche product.  The price for a WordPress eCommerce website with all the elements listed above ranges from $6,000-$14,000.
4. Premium WordPress Website.  This package consists of everything you need to build a brand and establish a strong brand presence on the web and in print. It includes the latest version of WordPress installed, social media sharing options throughout the website, one custom website design with two revisions, 100% mobile device compatible, a slide show on the homepage, one custom built contact form, a newsletter sign-up, two hours of WordPress training, three support tickets, one year of free hosting and domain registration, a custom logo design, two website designs with two revisions, a custom Facebook landing page, branded Twitter page, and a custom Adwords landing page. The big thing is that this package includes a logo design and a website design. The price for a premium WordPress website with all the elements listed above ranges from $8,000-$12,000.

 

Reference: 6

How much should a custom WordPress website cost?

Pricing is hard

Are you confused? Good.
Pricing is hard. Really. Hard.
People write books on this subject. I’ve written over 3,000 words and I’m not sure I’ve done it any justice at all.

Custom website prices

Okay, so after all of this, how much is it, you ask again? Hopefully now you realize it could be anything. People are not kidding when they say $1,000 or $1,000,000 (or more!).
However, in the interest of being helpful, I think here are some “ballparks” to consider:
Can you get a custom website for under $3,000? Yes, but be very careful, and know your risk of getting something imperfect is high.
If you work with a good freelancer, I think ~70% of custom websites for average folks and average businesses will cost between $3,000 and $15,000.
If you work with a good agency in a medium market, I think ~70% of custom websites for average folks and average businesses will cost between $8,000 and $40,000.
This difference from freelancers is because larger sites will naturally gear toward agencies, and agencies will be less likely to take on smaller projects if they can take bigger ones instead. That said, some agencies love the small jobs, because they get really good over time at doing quality work in less time than the competition.
If you work with a best in business freelancer to build something special (whether a simple blog or complex website), you’ll probably spend between $10,000 and $50,000+. The freelancer you work with will probably utilize a team of other subcontractors in this scenario, because it’s rare for someone to truly deliver all the things you need running solo.
If you work with a best in business agency to build something special (whether a simple blog or complex website), you’ll probably spend between $15,000 and $100,000+. Most agencies will self-perform the work, and often times you can expect them to be available for retainer contracts, hosting / maintenance agreements, and other long-term relationship style services.
It’s also worth noting that in large projects, it’s very common to break them into multiple projects and phase them. This is very typical with six-figure clients, and in these scenarios it’s not uncommon for some agencies to have million dollar per year clients, whether billed hourly, by project, or a combination of both.

I write this post for three audiences:
1.      Clients looking to hire a consultant, and not knowing what to consider when comparing costs
2.      Consultants trying to wrap their head around pricing
3.      Me, because I’ve been building websites for years and pricing them for a couple of those years, and I’m not even close to having it down

Reference: 7

Complete Custom WordPress Website Rate

Complete WordPress design rate packages were probably the one area where WordPress design rates were all over the place. At large design houses, the costs ranged from $5,000 to $50,000+ dollars. Design included custom design, graphics, two or more revisions, and all files in a Photoshop or illustrator format. This did not include any marketing, concept, or copywriting. Here at Website Design Shop, our complete custom packages start at around $1,997 and go up to an average $3,600 and then can scale to as much as $12-15,000 if you need marketing concept validation, copywriting, custom graphics, etc.
 

General Pricing for WordPress Site Design Around the Web

*Pricing is not from overseas folks that work for less than a dollar per hour. Seriously. This is why some web development companies can offer such low prices.
 
Item Starting Price
WordPress Design $300 and up
Brochure Website Design $500 and up
e-Commerce Design $1,000 and up
Basic Web Hosting $84.00 a year
Dedicated Web Hosting Shared $20.00 a month
Domains $14.00 a year
Logo Design (2 Concepts) $500
Copywriting $1,000 and up
Analytics Integration $50.00
Custom Forms $50.00 a Form
Drop Down Menus $100.00 and up
SEO $75.00 per page
Header Design $100 and up
Photo Galleries $75.00 and up
Content Slider $100.00 and up
WordPress Installation $50.00 and up
WordPress Theme configuration $100.00 and up
WordPress Site Graphics $25.00 and up
WordPress Plug-in development $350.00 and up
WordPress Site Migration $100.00 and up
WordPress Network Install and Setup $1000 and up
Buddypress Setup $200.00 and up
Website Strategy $500.00 and up
 

Reference: 8

Price Ranges (WordPress Site Cost)

The Out Of The Box Site – Expect to pay roughly $1,000 dollars (American).

The Customized Site– Expect to pay somewhere between $2,000 and $5,000.

The Custom Site – It depends on the project, but I would suggest budgeting at least $10,000.

 

A Final Note

Pricing is a very difficult conversation. You can give two different developers the same parameters and receive two wildly different costs. It’s important for your business to understand why the costs are different and what approach each developer is envisioning. While it may not be clear why the costs are different what should be clear is that each developer relies on the spectrum of their experience to build a site. Measure that when making a decision.

 


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